Vanessa Tividar is a young photographer. Our goal was to create a sign that aligns with all areas of her activities, (wedding photography, baby photography,…) while still showcasing her primary activity, photography.
The core symbol is a line form illustrating a camera shutter closing. However contrary to it’s actual circular shape and use, we cropped it into a square, to show the format of her pictures. The logo is made up of three letter Ts – as in Tividar, rotated at a 30 ̊ angle. Repetition of this process creates a pattern, that when cropped in a square comes together and represents a shutter.
The impression, communicated by the logo through its form, chosen typography and layout is trendy, minimalistic and a bit vintage.