Oma Neža’s farm brand is all about interweaving the modern with the traditional. It’s about connecting the rural with the urban. We created a corporate identity, system of packaging, and website for the client.
One of the interesting things about this company is that all their products consist of carefully selected seeds. So we took that as a foundation of our design process. Carefully selected, yet diverse colors form a system of differentiation which in combination with seeds form a circle, as a symbol of life, fertility, and fruitfulness. The background is a soft beige color, which highlights the natural side of the products. As a contrast to the beige color, we selected the black background for the oil products. This black color highlights the seeds even more, while at the same time communicates the premium quality of the products.
Finally, we also designed a website, where the landing page is a collage acting as a summary of the whole brand and its story.