Keeping the existing logotype, we have redesigned the visual identity of the infrastructure engineering company Lineal d.o.o. The new colour scheme is a simplified one. A contemporary tone of green, purer and livelier than the previous one, stands out of several neutral nuances of grey communicating integrity – as a counterweight. The eye-catcher of the new appearance is the new dynamic element enabling creative use in future company materials due to its ability to be randomly repositioned or recomposed.
The idea of the dynamic element was inspired by the lines being the common element of all company projects (traffic, BIM, waterworks, municipal infrastructure,…). Besides the basic activities, the lines communicate the aspect of connecting as well as the strong connections between individual departments). Each department also represents the extension of the other, and vice versa.
Working on the visual identity, we have also redesigned the webpage, pointing out a new communicational direction exposing company employees as the key element of its success. In terms of design, we have provided for clarity and overview, considering that the webpage is destined for expert as well as non-expert public using the company’s solutions daily. We presented the building information modelling processes, services offered and the timeline of the company’s development using dynamic elements, thus underlining the company’s progressive status in terms of technology and expertise.