At the end of the year, we designed business gifts for the company Lineal, which deals with the management and planning of infrastructure projects. The company is aware of the importance of supporting local initiatives and projects, so it decided to cooperate with the microbrewery Lobik from Maribor. They developed a beer, called “Engineer”. The word game “Inženir pir” or “Engineer beer” (English version) was derived from the name.
Additionally, we wanted to visually connect the concept of beer with the field covered by the client; that is why our graphic design includes elements used for labelling project plans. Afterwards, we connected these labels with the percentages that illustrate the ingredients of the real engineer: 50% of motivation, 30% of courage and 20% of boldness.