We designed a corporate identity for Klun communications that intends to demonstrate their holistic approach. Along with the typographic part of the sign, we decided to include several symbols:
x as a symbol for the unknown or a problem.
~ as a symbol for movement, research and work with ups and downs. It shows the first trace – the beginning of writing/drawing ideas, and is also the symbol of the beginning of movement.
> represents the next step of the creative process. The step where many ideas extract into just one – the best one.
* represents the final point, where an idea comes together as a whole. It represents a point as a punctuation mark at the end of a text. This point captures and holds the viewer’s attention, and has a visual meaning of a center and junction point.