In Kaku land, the sun always shines or the land sleeps under a clear starry sky, from where godfather The Moon makes room for morning dawn and gentle dew. However Kaku is not just a colorful land, but also the name of an online store for marketing products for kids and their parents. (source: Klun communications)
Letters forming the logo were designed for the sole purpose of this memorable sign. Letter silhuettes with a simplified geometric form encourage children’s imagination to make their own conclusions and stories. The sign is modular and enables different layouts. The primary layout of the logo is a square shape, where the negative image creates a pinwheel image.
The pinwheel brings forth a mental association of positive mood, encouraging messages and a nice playful mood. A pinwheel is the synonym of wind, the bearer of change and joy.