Inventiva is a technical company, whose primary activity is cleaning of ventilation systems. Before their corporate identity overhaul, their clients were mainly big companies, with whom they successfully cooperated. However, they wanted to grow their business out to smaller, private clients (house ventilation systems, kitchen ventilation systems,…) and to bring a new product for the aromatization of spaces closer to customers.
By overhauling their corporate identity, we wanted to refresh the company’s image and make it more recognizable, while showing that it follows trends and development.
As the basic form of the logo we chose a circular form, which mimics the circulation of air. Thus we have two circular lines, symbolizing interior and exterior air. In the middle of the logo we have placed the letter I (Inventiva) as the central element, representing a vent responsible for the correct exchange of air. This is how we graphically illustrated the primary activity of the company – caretaking for ventilation systems.