Quotelife’s story is spreading quotes, usually found between inverted commas. Two inverted commas make up the logo. Together they form a new pair, which visually creates a new sign. The logo can appear independently as a sign or together with the typographic part of the logo. When used together with the typographic part, we use the upright version.
Since the core story of the brand is spreading quotes, the corporate material is also designed to make different quotes the supporting element of all materials. Every letter template and business card has its own quote.
We chose the Heroic Condensed font, a font with its own geometric structure built from hand sketches. It is a mixture of pure geometry and optical balance. Since the logo is based on geometric structures symbolizing fine adjustments and it enforces a unique way of citing quotes, we believe the Heroic Condensed font was a perfect choice for the primary typography. Its unique expression creates the underlying theme of the brand.