This logo was conceived as a proposal for a corporate identity of a young photographer creating under the name Magical moments. Her areas of photography are maternity photography, baby photography and family photography.
The logo combines many symbolic signs. In the middle as the sign’s core element is a heart, symbolizing love, happiness and life. The four points appearing in the corners, represent focus of a camera. Since she is working with digital photography, the composition itself creates the form of a square mimicking the primary element of digital photography, the pixel. Furthermore we wanted the logo to create a “digital” impression, so we decided to use square lines with the figure of the heart. Thus the logo stylistically comes together as one.