The idea for the logotype comes from the name of the company and it’s latin roots. “Arbor” or in spanish “arboles”, means tree. So we designed a tree, composed of leafs representing a wide specter of plants, as the focus of the company will be on providing natural products to strenghten and protect plants. Since Arbolus will also sell seedlings, we shaped each leaf like a seed. Furthermore, we shaped the tree trunk like a letter A to make a connection to the initial of the company’s name. The arch that goes through the tree trunk further emphasises the letter A, but at the same time communicates care and protection, with the arch placing leafs of the treetops in space.